So we are entering the era of engagement banking… which is SUPER (Forrester)! 

Simple: make it easy for customers.

Ubiquitous: make banking available any time, any place and on any device.

Personal: give me what I need, when I need it.

Empowering: the customer himself is the best targeting rule.

Reassuring: not everything can be done online, offer direct personal contact when needed.

altnytterfarlig:

Finally, someone pushed online banking a step further. Danish Bank on the iPad (in Danish). - DanskeBankTV

The big question still remains: How can we design interfaces like this for the iPad, while the PC/browser based version still looks like something out of an excel spreadsheet - is it not the same humans using them? Why do we have a broad mindset when it comes to the pads, and a narrow one when it comes to PC/browsers?

(Source: youtube.com)